Making Money From Pay Per Click – Part 1
By peter.stilgoe
After reading Shoemoney’s blog on how much money he made in one month from promoting other people’s products using pay per click engines such as Google Adwords, Yahoo PPC & MSN AdCenter I decided to give it a go myself.
I already have a Commission Junction account which has a wide range of affilliate products but as the reporting is slow I decided to setup a AzoogleAds account as most of their products offer realtime reporting so I will know when I’ve made a sale & where the sale came from pretty much instantly.
I consider real time reporting as a crucial point after reading how many people have got burnt by trying to make it via PPC engines. At least with instant reporting I can react immediatley, if I have to wait 24 hours to get my sales stats my Adwords & other PPC accounts could have burnt through $x,000′s & I havent even made a single sale!
These are what I consider keypoints in making money from PPC via selling other people products:
1) Product demand
2) Product competition
3) What does the client have to do to convert into a sale for me ie. enter their mobile number, fill in a registration form, submit credit card details etc.
4) Cost per click for my target keywords
5) Payout from AzoogleAds for each conversion
6) A realisitc CPC to Conversion ratio to make sure theres potentially some profit here
So what im looking for is a product in demand with low competition, doesn’t require too much input from the potential customer to convert, low cost per click & a good payout. Hmm doesnt sound that easy !
Well Im off to start making a list of possible targets & scripting some adverts for my PPC campaigns.
To be continued…….
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June 2nd, 2006

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