Ad Recall Statistics

By peter.stilgoe









A few interesting statistics about [tag]ad recall[/tag] & the effectiveness of the ad medium:

  • Morgan Stanley Dean Witter research shows that the Internet beats other media in terms of ad recall – 27 percent – ahead of magazines (26 percent), newspapers (23 percent) and TV (17 percent)
  • Size doesn’t matter! Although ads on the internet can be small such as Google, MSN ads etc they can prove to be very memorable.
  • Although TV by its nature, an [tag]intrusive medium[/tag], its also a passive one where as the Internet requires active reader involvement. This engaged state results in higher recall of [tag]advertising[/tag] than might otherwise be expected.
    • Share/Bookmark

    More From pstilgoe

    pstilgoe uses Arkayne Socialize to increase relevant traffic.


    About... peter.stilgoe

    This author published 368 posts in this site.
    Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant











    Share

    FacebookTwitterEmailWindows LiveTechnoratiDeliciousDiggStumbleponMyspaceLikedin

    You must be logged in to send a comment.