Split Testing

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[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber … Continue reading Split Testing

Typical Opt-in rates

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Below are some typical opt-in rates you can expect from different styles of opt-in forms: Form Type Opt-in Rate ———————– inline 13.38% popup 12.02% popover 10.70% popunder 2.63% exitpopup 2.69% Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their … Continue reading Typical Opt-in rates

YouTube to GooTube

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[tag]YouTube[/tag] has finally made its first dollar (and about 1.65 billion at that) instead of just losing money. It was acquired by Google. [tag]Google[/tag] hopes that YouTube will do for Google Video what [tag]Google Video[/tag] failed to do for people willing to post their videos on the net. What will change on YouTube? Not much … Continue reading YouTube to GooTube

Yahoo hacked my laptop!

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Today I discovered [tag]Yahoo[/tag]! have recently released [tag]Yahoo Time Capsule[/tag], a site that archives peoples [tag]photos[/tag], videos, thoughts etc. It appears to have only been launched in the past few weeks. Why gutted ? This is a project i’ve been working on for over 12 months, my site was called TheWorldInFaces.com and was going to … Continue reading Yahoo hacked my laptop!

Quick Tip: Can I use the word ‘Free’ in my email subject line ?

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Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable … Continue reading Quick Tip: Can I use the word ‘Free’ in my email subject line ?

Tracking File Downloads / Exit Links / Redirects

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Whilst looking how to [tag]track PHP page redirects[/tag] I came across the following solution which seems to work perfectly using [tag]Google Analytics[/tag]: “Google Analytics provides an easy way to [tag]track clicks on links[/tag] that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you’ll … Continue reading Tracking File Downloads / Exit Links / Redirects

Analytics Conversions & Tracking

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All [tag]Ecommerce[/tag] websites are always striving to achieve maximum ROI on their marketing & advertising investments trying to establish what gives them the best bang for their buck. Basically what this comes down to is [tag]Tracking[/tag], [tag]Analysing[/tag] & [tag]Converting[/tag]. Whilst looking from some information about tracking some page [tag]redirect scripts[/tag] for one of my sites … Continue reading Analytics Conversions & Tracking

YouTube wildly profitable?

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YouTube wildly profitable? by ZDNet‘s Mitch Ratcliffe — Froosh over at hipmojo.com argues that YouTube is “wildly profitable” and estimates the company pulls down $7.5 million a month in revenue. Venture capitalist Fred Wilson says Froosh’s analsysis is not “crazy math,” but I’d argue it is sketchy and decidedly optimistic math. Let’s go to the … Continue reading YouTube wildly profitable?

Integrating offline & online advertising

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Integrating offline with online in [tag]ad campaigns[/tag] has been proven to increase [tag]brand awareness[/tag], [tag]brand image[/tag] & [tag]purchase intent[/tag]. Brand awareness can increase by upto 4% whilst purchase intent can be more than 2% higher as a result of [tag]online ad campaigns[/tag]. (Source: Dynamic logic survey which researched over 400 ad campaigns)

Some Brand Attitude Statistics

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[tag]Interactive ads[/tag] raise [tag]brand awareness[/tag] by up to 13% and [tag]brand recall[/tag] by up to 199%, depending on sector (Taylor Nelson Sofres / iAB) Large rectangle sizes ans superbanners are the most effective for raising awareness (Dynamic logic / Nielsen)