[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber … Continue reading Split Testing
Below are some typical opt-in rates you can expect from different styles of opt-in forms: Form Type Opt-in Rate ———————– inline 13.38% popup 12.02% popover 10.70% popunder 2.63% exitpopup 2.69% Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their … Continue reading Typical Opt-in rates
Dont hide your [tag]subscribe form[/tag], make sure its in a prominent position on each page & not hidden away through numerous links. Make sure people know why they should be on your list, how are they going to benefit by subscribing to your email newsletter ? Insider tips & tricks, tutorials, advice on making money … Continue reading Why aren’t people subscribing to my email list ?
What is list building ? [tag]List building[/tag] is a key part in any successful [tag]internet marketing[/tag] campaign. Your ‘list’ is your database of [tag]email[/tag] address’s from people who have requested to recieve information from you & your company via email. What is a auto responder ? An [tag]auto responder[/tag] is a type of E-mail that … Continue reading The power of list building & auto responders
[tag]YouTube[/tag] has finally made its first dollar (and about 1.65 billion at that) instead of just losing money. It was acquired by Google. [tag]Google[/tag] hopes that YouTube will do for Google Video what [tag]Google Video[/tag] failed to do for people willing to post their videos on the net. What will change on YouTube? Not much … Continue reading YouTube to GooTube
Today I discovered [tag]Yahoo[/tag]! have recently released [tag]Yahoo Time Capsule[/tag], a site that archives peoples [tag]photos[/tag], videos, thoughts etc. It appears to have only been launched in the past few weeks. Why gutted ? This is a project i’ve been working on for over 12 months, my site was called TheWorldInFaces.com and was going to … Continue reading Yahoo hacked my laptop!
Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable … Continue reading Quick Tip: Can I use the word ‘Free’ in my email subject line ?
Remember: Experts state it often takes 7 or more messages before [tag]prospective customers make a purchase[/tag].
Whilst looking how to [tag]track PHP page redirects[/tag] I came across the following solution which seems to work perfectly using [tag]Google Analytics[/tag]: “Google Analytics provides an easy way to [tag]track clicks on links[/tag] that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you’ll … Continue reading Tracking File Downloads / Exit Links / Redirects
All [tag]Ecommerce[/tag] websites are always striving to achieve maximum ROI on their marketing & advertising investments trying to establish what gives them the best bang for their buck. Basically what this comes down to is [tag]Tracking[/tag], [tag]Analysing[/tag] & [tag]Converting[/tag]. Whilst looking from some information about tracking some page [tag]redirect scripts[/tag] for one of my sites … Continue reading Analytics Conversions & Tracking
YouTube wildly profitable? by ZDNet‘s Mitch Ratcliffe — Froosh over at hipmojo.com argues that YouTube is “wildly profitable” and estimates the company pulls down $7.5 million a month in revenue. Venture capitalist Fred Wilson says Froosh’s analsysis is not “crazy math,” but I’d argue it is sketchy and decidedly optimistic math. Let’s go to the … Continue reading YouTube wildly profitable?
Integrating offline with online in [tag]ad campaigns[/tag] has been proven to increase [tag]brand awareness[/tag], [tag]brand image[/tag] & [tag]purchase intent[/tag]. Brand awareness can increase by upto 4% whilst purchase intent can be more than 2% higher as a result of [tag]online ad campaigns[/tag]. (Source: Dynamic logic survey which researched over 400 ad campaigns)
[tag]Interactive ads[/tag] raise [tag]brand awareness[/tag] by up to 13% and [tag]brand recall[/tag] by up to 199%, depending on sector (Taylor Nelson Sofres / iAB) Large rectangle sizes ans superbanners are the most effective for raising awareness (Dynamic logic / Nielsen)