Split Testing

By peter.stilgoe









[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber has split testing functionality built in.

For example, if you were split testing different web forms to see which one attracts the most sign ups you might try:

* A different colour for your headline
* Different headline copy
* Different ad text
* A long & short form
* Different order of fields for the visitor to fill in

Split testing adverts in [tag]Google Adwords[/tag] you might try:

* Different headlines
* Different ad copy
* Different capitalisation of your text
* Different calls to action

Split testing email newsletters:

* Different subject lines
* Using personalisation
* Different newsletter copy
* Different colour schemes
* Different layouts
* Different calls to action
* HTML vs Text
* Which day of the week & time the newsletter is sent

After all doing business on the Internet is a numbers game, track everything you do & see what produces the best results for your business….

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Typical Opt-in rates

By peter.stilgoe









Below are some typical opt-in rates you can expect from different styles of opt-in forms:

Form Type Opt-in Rate
———————–
inline 13.38%
popup 12.02%
popover 10.70%
popunder 2.63%
exitpopup 2.69%

Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their [tag]web forms[/tag].

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categoriaEmail Marketing commentoNo Comments dataOctober 20th, 2006
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Why aren’t people subscribing to my email list ?

By peter.stilgoe









Dont hide your [tag]subscribe form[/tag], make sure its in a prominent position on each page & not hidden away through numerous links.

Make sure people know why they should be on your list, how are they going to benefit by subscribing to your email newsletter ? Insider tips & tricks, tutorials, advice on making money etc.

[tag]SPAM[/tag] emails are a part of every day life nowadays, people learn to live with them but they certainly don’t want to start recieving any more by subscribing to your list. Ensure visitors that you will not be reselling or spamming them when they get on your list.

Keep it simple, don’t ask for their life story! Just get the key information like name & email address. If you need extra information you can get this at a later date once you have built up a trust relationship with your subscriber base.

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The power of list building & auto responders

By peter.stilgoe









What is list building ? [tag]List building[/tag] is a key part in any successful [tag]internet marketing[/tag] campaign. Your ‘list’ is your database of [tag]email[/tag] address’s from people who have requested to recieve information from you & your company via email.

What is a auto responder ? An [tag]auto responder[/tag] is a type of E-mail that automatically replies with a standard message to anyone who sends mail to it. They can be used as E-mail brochures to easily disseminate information to interested customers about specific products, new product announcements, or your company. They can also inform the sender that a message has been received (definition by vitalnet.net).

Why [tag]build a list[/tag] & use auto responders ? Direct marketing studies show that it often takes 7 or more exposures of a marketing message before a consumer makes a decision to buy. What’s happening as those “7 exposures” add up? They are building the credibility, familiarity, and trust with their audience which in turn, bottom line, increases your conversion rates. This is nothing new in the Internet Marketing world nor is it rocket science, but it’s one of the most effective ways to increase conversions & is often overlooked by many [tag]ecommerce[/tag] / [tag]website[/tag] owners.

Thats all for now but look out for future posts on how to fully extract the power of your list!

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YouTube to GooTube

By peter.stilgoe









[tag]YouTube[/tag] has finally made its first dollar (and about 1.65 billion at that) instead of just losing money. It was acquired by Google. [tag]Google[/tag] hopes that YouTube will do for Google Video what [tag]Google Video[/tag] failed to do for people willing to post their videos on the net. What will change on YouTube? Not much probably, but start expecting more targetted advertising. The co-founders of YouTube, [tag]Chad and Steve[/tag] have a little word for the people that made them rich. You.

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Yahoo hacked my laptop!

By peter.stilgoe









Today I discovered [tag]Yahoo[/tag]! have recently released [tag]Yahoo Time Capsule[/tag], a site that archives peoples [tag]photos[/tag], videos, thoughts etc. It appears to have only been launched in the past few weeks.

Why gutted ? This is a project i’ve been working on for over 12 months, my site was called TheWorldInFaces.com and was going to [tag]archive[/tag] peoples faces & photos from around the world, with small blog transcripts & timestamps, archiving the ever changing faces of the world for years to come.

Progress was slow due to running out of development budget, why didnt I have the budget ? Could I have obtained the budget ? Did I not really believe in it enough to make it happen ? Did I not give the project enough focus ?

How much has this potentially cost me ? Done right, in the short term probably a few £x00,000k, over the years to come Id say a few million.

Something to ponder over a few beers whilst waiting for England to KO…..

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Quick Tip: Can I use the word ‘Free’ in my email subject line ?

By peter.stilgoe









Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable indicator.

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Quick Tip: Why aren’t I selling online ?

By peter.stilgoe









Remember: Experts state it often takes 7 or more messages before [tag]prospective customers make a purchase[/tag].




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categoriaInternet Marketing commento2 Comments dataOctober 11th, 2006
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Tracking File Downloads / Exit Links / Redirects

By peter.stilgoe









Whilst looking how to [tag]track PHP page redirects[/tag] I came across the following solution which seems to work perfectly using [tag]Google Analytics[/tag]:

“Google Analytics provides an easy way to [tag]track clicks on links[/tag] that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you’ll need to tag the link itself with the urchinTracker JavaScript if you would like to track these downloads. This piece of JavaScript assigns a pageview to any click on a link – the pageview is attributed to the filename you specify.

For example, to log every click on a particular link to www.example.com/files/map.pdf as a pageview for /downloads/map you would add the following attribute to the link’s tag:

a href=”http://www.example.com/files/map.pdf” onClick=”javascript:urchinTracker (‘/downloads/map’); ”

Important: if your pages include a call to urchinTracker(), utmLinker(), utmSetTrans(), or utmLinkPost(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening tag and the JavaScript call.

To verify that urchinTracker is being called correctly, you can check your Top Content report 24-48 hours after the updated tracking code has been executed. You should be able to see the assigned pagename in your report.”

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Analytics Conversions & Tracking

By peter.stilgoe









All [tag]Ecommerce[/tag] websites are always striving to achieve maximum ROI on their marketing & advertising investments trying to establish what gives them the best bang for their buck.

Basically what this comes down to is [tag]Tracking[/tag], [tag]Analysing[/tag] & [tag]Converting[/tag].

Whilst looking from some information about tracking some page [tag]redirect scripts[/tag] for one of my sites I came across a very useful resource I’d forgotten about, this is Google’s [tag]Conversion Univertisty[/tag].

Learn about marketing and content optimization, read web analytics tips from industry experts at Conversion University, the [tag]Google Analytics[/tag] companion site. Visit the university now for a wealth of useful tips & advice.

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YouTube wildly profitable?

By peter.stilgoe









YouTube wildly profitable? by ZDNet‘s Mitch Ratcliffe — Froosh over at hipmojo.com argues that YouTube is “wildly profitable” and estimates the company pulls down $7.5 million a month in revenue. Venture capitalist Fred Wilson says Froosh’s analsysis is not “crazy math,” but I’d argue it is sketchy and decidedly optimistic math. Let’s go to the numbers…. Froosh’s income statement for YouTube looks like [...]

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Integrating offline & online advertising

By peter.stilgoe









Integrating offline with online in [tag]ad campaigns[/tag] has been proven to increase [tag]brand awareness[/tag], [tag]brand image[/tag] & [tag]purchase intent[/tag].

Brand awareness can increase by upto 4% whilst purchase intent can be more than 2% higher as a result of [tag]online ad campaigns[/tag].

(Source: Dynamic logic survey which researched over 400 ad campaigns)

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Some Brand Attitude Statistics

By peter.stilgoe









[tag]Interactive ads[/tag] raise [tag]brand awareness[/tag] by up to 13% and [tag]brand recall[/tag] by up to 199%, depending on sector (Taylor Nelson Sofres / iAB)

Large rectangle sizes ans superbanners are the most effective for raising awareness (Dynamic logic / Nielsen)

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