Typical Opt-in rates

Published on Author peter.stilgoeLeave a comment

Below are some typical opt-in rates you can expect from different styles of opt-in forms:

Form Type Opt-in Rate
inline 13.38%
popup 12.02%
popover 10.70%
popunder 2.63%
exitpopup 2.69%

Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their [tag]web forms[/tag].

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