Integrating offline & online advertising
By peter.stilgoe
Integrating offline with online in [tag]ad campaigns[/tag] has been proven to increase [tag]brand awareness[/tag], [tag]brand image[/tag] & [tag]purchase intent[/tag].
Brand awareness can increase by upto 4% whilst purchase intent can be more than 2% higher as a result of [tag]online ad campaigns[/tag].
(Source: Dynamic logic survey which researched over 400 ad campaigns)
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October 4th, 2006
