Quick Tip: Can I use the word ‘Free’ in my email subject line ?

By peter.stilgoe

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Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable indicator.

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October 11th, 2006

About... peter.stilgoe

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Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant