Some Brand Attitude Statistics

By peter.stilgoe

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[tag]Interactive ads[/tag] raise [tag]brand awareness[/tag] by up to 13% and [tag]brand recall[/tag] by up to 199%, depending on sector (Taylor Nelson Sofres / iAB)

Large rectangle sizes ans superbanners are the most effective for raising awareness (Dynamic logic / Nielsen)

About... peter.stilgoe

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Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant