Some Brand Attitude Statistics
By peter.stilgoe
[tag]Interactive ads[/tag] raise [tag]brand awareness[/tag] by up to 13% and [tag]brand recall[/tag] by up to 199%, depending on sector (Taylor Nelson Sofres / iAB)
Large rectangle sizes ans superbanners are the most effective for raising awareness (Dynamic logic / Nielsen)
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October 4th, 2006Share
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