[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber has split testing functionality built in.

For example, if you were split testing different web forms to see which one attracts the most sign ups you might try:

* A different colour for your headline
* Different headline copy
* Different ad text
* A long & short form
* Different order of fields for the visitor to fill in

Split testing adverts in [tag]Google Adwords[/tag] you might try:

* Different headlines
* Different ad copy
* Different capitalisation of your text
* Different calls to action

Split testing email newsletters:

* Different subject lines
* Using personalisation
* Different newsletter copy
* Different colour schemes
* Different layouts
* Different calls to action
* HTML vs Text
* Which day of the week & time the newsletter is sent

After all doing business on the Internet is a numbers game, track everything you do & see what produces the best results for your business….

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