What is list building ? [tag]List building[/tag] is a key part in any successful [tag]internet marketing[/tag] campaign. Your ‘list’ is your database of [tag]email[/tag] address’s from people who have requested to recieve information from you & your company via email.

What is a auto responder ? An [tag]auto responder[/tag] is a type of E-mail that automatically replies with a standard message to anyone who sends mail to it. They can be used as E-mail brochures to easily disseminate information to interested customers about specific products, new product announcements, or your company. They can also inform the sender that a message has been received (definition by vitalnet.net).

Why [tag]build a list[/tag] & use auto responders ? Direct marketing studies show that it often takes 7 or more exposures of a marketing message before a consumer makes a decision to buy. What’s happening as those “7 exposures” add up? They are building the credibility, familiarity, and trust with their audience which in turn, bottom line, increases your conversion rates. This is nothing new in the Internet Marketing world nor is it rocket science, but it’s one of the most effective ways to increase conversions & is often overlooked by many [tag]ecommerce[/tag] / [tag]website[/tag] owners.

Thats all for now but look out for future posts on how to fully extract the power of your list!

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