Google’s $48 billion Print Ads test: Fourth time’s the charm?

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Google’s $48 billion Print Ads test: Fourth time’s the charm? by ZDNet‘s Donna Bogatin — Although Google is dubbing this latest effort at bringing its “targeted, measurable advertising” magic to the world of offline print advertising, a “alpha test, it is actually Google’s fourth time at bat. As usual, Google is heralding its attempt at … Continue reading Google’s $48 billion Print Ads test: Fourth time’s the charm?