Google’s $48 billion Print Ads test: Fourth time’s the charm?

By peter.stilgoe

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Google’s $48 billion Print Ads test: Fourth time’s the charm? by ZDNet‘s Donna Bogatin — Although Google is dubbing this latest effort at bringing its “targeted, measurable advertising” magic to the world of offline print advertising, a “alpha test, it is actually Google’s fourth time at bat. As usual, Google is heralding its attempt at grabbing billions of dollars in ad sales as just the latest way that Google is coming to the rescue.

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November 6th, 2006

About... peter.stilgoe

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Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant