Minimize Shopping Cart Abandonment

By peter.stilgoe

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Steps in [tag]checkout process[/tag] – You don’t need to particularly focus on the number of steps in your [tag]checkout[/tag] process but make sure they are simple & easy to understand. Ease of use & [tag]usability[/tag] is key to making that sale & not losing that customer.

Progess indicator – Let users know how far they have to go to complete the checkout process. The number of steps is not important, the user just wants to know how much is left to do to make their purchase.

Link back – Provide a link back to the product on every page of the checkout process so the user can make any last minute checks before they make the purchase. If you don’t they will have to leave the checout process all together to make simple checks & you could lose that sale!

Product thumbnails – Statistics show that by including a [tag]thumbnail[/tag] image of the product on each page of the checkout process increases [tag]conversions[/tag] as much as 10%!

Display costs early – Display any extra costs such as shipping etc early, don’t give the visitor any reason to leave by springing extra costs on them at the last minute.

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November 4th, 2006

About... peter.stilgoe

This author published 482 posts in this site.
Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant