Online ad spending to continue surge next year, rising by an estimated 28%

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Worldwide advertising spending will rise 5.4% next year, ahead of its average over the last decade, while more money will continue to shift to ads on the Internet, according to a forecast released yesterday. Media buyer ZenithOptimedia’s forecast showed global Internet advertising spending up 28.2% in 2007, while spending in other media will likely rise … Continue reading Online ad spending to continue surge next year, rising by an estimated 28%