Wall Street analyst house Pali research said News Corp’s MySpace was now bringing in more than $30m in advertising revenues per month, compared to about $30m annually when the Murdoch empire acquired the site for $580m in 2005.

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There are many opportunities to get a new subscriber when you’re offline, in the “real world:”

* People calling you by phone to ask questions

You can take subscribers by phone. Come up with a short
pitch/explanation of what you’re offering via email
(just like you would on your website) and ask for their
email address.

Put them in a spreadsheet and import the new addresses
daily or every couple of days.

* Visitors to your physical store

Restaurants, bars, doctor’s offices… if you have
people coming in person to see you, ask if they’re
already getting your specials/newsletter/other
information.

If they’re not already subscribed, have a signup sheet
that they can fill out, or give them a card with the URL
of your site/opt-in form so they can sign up there.

* Conferences, Trade Shows, etc.

If you have a booth at a trade show, or are going to a
conference, you’re bound to get a lot of business cards.

Just like on the phone, come up with an “elevator pitch”
for your list.

When you’re talking to someone and they hand you their
business card, make your pitch. If they accept, write
“Subscribe” or “Yes” on the card.

When you get back from the event, import the addresses
of the people who accepted.

Provided by Aweber

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Internet search engine Google said its ability to cash in on web advertising had helped its profits almost triple.

The company made a net profit of $1.03bn (£524.4m) in the last three months of 2006 – compared to $372.2m a year ago.

It said the result, on sales of $3.2bn, was helped by high internet traffic in the holiday shopping season.

Google said its partnerships – such as the purchase of video sharing website YouTube – were “going extremely well”.

Targeted

The firm said it paid out $976 million to websites which featured Google advertising.

This was a figure which was likely to continue growing, it added.

President of Technology at Google, Sergey Brin, said the firm had increased the number of adverts which were produced when searches were made for commercial goods.

The number of adverts on less commercial searches had been cut back, he added.

Adverts were becoming increasingly targeted to what was being searched for, he said.

Google paid $1.65bn for YouTube in October – with analysts saying it looked likely to see a benefit from the purchase.

The move should give it a key spot in the emerging online video market, and help it become a leading provider of web-based video advertising space.

In November, shares in the Google breached the $500 mark and are now trading at around $490.

Google shares have been boosted by strong growth, and expectations that the firm will continue to capitalise on the online advertising market.

It has also benefited from problems at its closest rival, Yahoo.

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