Collecting subscribers offline
By peter.stilgoe
There are many opportunities to get a new subscriber when you’re offline, in the “real world:”
* People calling you by phone to ask questions
You can take subscribers by phone. Come up with a short
pitch/explanation of what you’re offering via email
(just like you would on your website) and ask for their
email address.
Put them in a spreadsheet and import the new addresses
daily or every couple of days.
* Visitors to your physical store
Restaurants, bars, doctor’s offices… if you have
people coming in person to see you, ask if they’re
already getting your specials/newsletter/other
information.
If they’re not already subscribed, have a signup sheet
that they can fill out, or give them a card with the URL
of your site/opt-in form so they can sign up there.
* Conferences, Trade Shows, etc.
If you have a booth at a trade show, or are going to a
conference, you’re bound to get a lot of business cards.
Just like on the phone, come up with an “elevator pitch”
for your list.
When you’re talking to someone and they hand you their
business card, make your pitch. If they accept, write
“Subscribe” or “Yes” on the card.
When you get back from the event, import the addresses
of the people who accepted.
Provided by Aweber
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March 27th, 2007
