PeteStilgoe.com

"Be fearful when others are greedy, be greedy when others are fearful.”

Yahoo! Outclicks Google

By peter.stilgoe

Yahoo! is stepping up its battle with Google for internet advertising. Only days after Google bought online ad specialist DoubleClick for $3.1bn, Yahoo! is buying the 80% of Right Media it doesn’t own for $680m. Right Media runs an online advertising exchange, which will make it easier for Yahoo! to place small ads alongside searches. DoubleClick is trying to copy it. Yahoo!, lagging in the race, has found the right direction, at a lower price.

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Internet Marketing No Comments May 10th, 2007

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