Include the following PHP code at the top of each page:

// Permanent redirection
header("HTTP/1.1 301 Moved Permanently");
header("Location: http://www.redirectmypage.com/");
exit();
?>

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Domain name speculators, open your wallets. Pharmacy.com is up for sale for the first time since 1994 and the domain name’s broker is looking to break a few records.

“Based on modeling, we’re putting it way over $50 million,” said Joshua Bourne, co-founder of FairWinds Partners, an Internet consultancy that is brokering the sale.

Dictionary.com was recently purchased for $100 million and Business.com fetched about $350 million, but those domains were already supporting multimillion-dollar businesses. Dictionary.com serves up banner and text ads and offers reference services, while Business.com also delivers ads and provides basic yellow page services.

By contrast, Pharmacy.com’s owner, Orlando, Florida-based medical equipment seller Rotech, is hoping to bring in tens of millions of dollars for a mere eight letters. The Website itself serves up little more than an enticing promotion pointing out that consumers last year made 100 million purchases through online pharmacies, which are expected to generate $12 billion in revenue this year.

FairWinds has sent out approximately 100 emails to potential buyers alerting them of the domain name’s availability. Mr. Bourne’s email list includes pharmacy chains, retailers such as Wal-Mart and Costco, and websites such as Drugstore.com.

“Imagine the opportunity… www.pharmacy.com,” reads the site’s promo page.

Domain Name Journal editor Ron Jackson said he doubts that a single, undeveloped domain name can command such a high price. He pointed out that Sex.com (~$12 million), Porn.com (~$9.5 million), and Diamond.com (~$7.5 million) are among the highest-selling domain names and none of those has broken the $15 million barrier. Mr. Jackson predicted Pharmacy.com will sell for between $5 and $10 million.

“No domain has ever sold for more than $15 million, so to think that it’s going to jump to $50 million, that’s not going to happen,” he said.

But Jay Westerdal, president and CEO at domain information and sales company Name Intelligence, said he has heard of domain names selling for $20 million or more in private transactions and can understand why Pharmacy.com might be as or more valuable.

“That would set all records. It would shatter them. It would be phenomenal. Really, that’s what domains of that caliber should be selling for,” Mr. Westerdal said.

The value of generic domain names such as Hotels.com and Travel.com lies in the fact that they describe entire categories of commerce. Those are the types of keywords consumers use when they begin a web search, and those terms as domain names rarely go up for sale. Mr. Westerdal said the owner of Travel.com has been hanging onto his domain name for years and refuses to sell until someone meets his $100 million price tag.

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This occurs when “Use default gateway on remote network” in the TCP/IP settings is checked.

To check for this in Windows XP:

Click Start -> Control Panel

Click on the Network and Internet Connections icon and then click “Network Connections”. If your Control Panel is in classic view, simply double click the “Network Connections” icon.

Right click on the new VPN connection and select Properties

Select the “Networking” tab

Verify that Internet Protocol (TCP/IP) is highlighted

Click on the Properties button

Within the Internet Protocol (TCP/IP) properties window, click on the “Advanced…” button.

Within the Advanced TCP/IP Settings window, REMOVE the check mark next to Use default gateway on remote network

Click “OK” to close all open windows

However this is not recommended as it results in something known as ‘Split tunneling’ effectively this turns your VPN client into a bridge between the outside world & your internal network!

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The Web addresses that businesses and people online call home have generated the equivalent of a real estate boom in the real world with speculators, appraisers, developers, investors, and brokers turning the names typed on navigation bars into hefty profits.

“It is a global, multibillion-dollar industry,” said Peter Lamson, senior vice president and general manager of NameMedia, a domain name marketplace based in Waltham, Massachusetts. “Customers need to find your doorstep. A brick-and-mortar business needs an attractive address, and it’s no different online.”

In the 1990s, speculators registered Internet domain names on the cheap, often hoping to make a lucrative flip selling them to someone else. When the tech bubble burst, many were left with little more than words.

But as money has flooded into Web-based businesses like MySpace and YouTube and online advertising has grown explosively – rising by nearly a third each year for the past three years – domain names have again become a hot investment.

Some industry watchers said that the market could prove volatile over time, and there’s always the potential that a speculator will be left with nothing more than a string of words.

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“There’s value there – a few of these companies think they’re worth half a billion because they’ve got all this waterfront property,” said Todd Dagres, general partner and co-founder of Spark Capital, a firm that invests mainly in media, technology, and entertainment businesses.

Backed by the venture capital firms Highland Capital and Summit Partners, NameMedia has raised more than $100 million in debt with the help of Goldman Sachs and owns 750,000 domain names as well as marketplaces where people can buy or sell names. This outfit of “cyber real estate tycoons,” as president Jeffrey Bennett calls it, is just one of three local firms that are playing a leading role in the rush for prime virtual space.

Internet Real Estate Group in Boston takes a luxury developer’s approach to the domain names game.

The company turns a select number of “premium” domains – site names that are instantly recognizable, like jeans.com, chocolate.com, or software.com, into full-fledged Internet businesses with content, ads, and products for sale. Taking another tack, Sedo.com, a German company with U.S. headquarters in Kendall Square in Cambridge, Massachusetts, handles more than $3 million of transactions every month, acting as a kind of eBay for domain names.

DN Journal, an online publication that follows the industry, has tracked five sales this year that topped $1 million each – including Porn.com and Seniors.com – and 50 at $100,000 or more as of July 22.

“We’re about three years into a major upturn,” said Ron Jackson, editor of DN Journal. “A ton of ad revenue started flowing from traditional media models onto the Web and it’s been unbroken upward momentum.”

While people frequently navigate the net by punching keywords into search engines, an estimated 10 percent of searches occur when people type keywords directly into their address bar.

That means a Web site with a common name, such as WiFi.com, already generates a certain amount of natural traffic, and people who buy a portfolio of names could earn a dividend on their investment just by putting ads up, according to Jeremiah Johnston, chief operating officer at Sedo.com.

Think of domain names “as analogous to buying spectrum in the wireless world or channels on television or buying real estate,” said David Liu, managing director of Jefferies Broadview in Silicon Valley.

Mike Zapolin and Andrew Miller, founders of Internet Real Estate Group, got into the domain business in 1998, buying beer.com for $80,000 from a young man in Colorado, who, they said, used the Web site to post photos of inebriated people vomiting. The owner, hoping to buy more beer, posted a banner asking for advertising. They sold beer.com four months later for $7 million. Now, they believe the businesses they are building will ultimately be worth hundreds of millions.

“In real estate, if you built a building and were offered three times what you paid for it in a week, you’d be thrilled,” Zapolin said.

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