AdCenter Labs – Essential tools for Internet Marketeers

By peter.stilgoe

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Checkout Adcenter Labs here: MSN Adlab

Loads of cool tools here but one that looks very interesting is ‘Detecting Online Commercial Intention’

Microsoft adCenter can detect your customers’ intention to purchase products or acquire information. For example, if a customer searches for “canon digital camera”, it is likely that he or she wants to purchase a canon digital camera; therefore, the online commercial intention is strong, with a confidence level bigger than 0.5. Webpage searches display two levels of commercial intention: informational and transactional.

Check it out, from my keyword data / sales looks pretty accurate….

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March 4th, 2008

About... peter.stilgoe

This author published 482 posts in this site.
Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant