Determining how much you should be paying per click for your affiliate campaigns

By peter.stilgoe

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

A good rule of thumb to determine your initial bid is as follows:

Assume average conversion rate: 1% = 0.01 (5%-10% for pay per lead)

Let’s say your commission payout is : $20

Then a good place for you to start bidding 1% x $20 = 0.01 x $20

This is because the conversion rate times the commission (affiliate payout) = EPC (earnings per click)

So if your bid = EPC you’re breaking even then you can optimise your campaign to hit profit…

Ideally you need to KNOW your EPC or your conversion rate for ppc traffic which you can get from your affiliate manager.

More From pstilgoe

Internet Marketing, Making Money, Pay Per Click commento

No Comments data

March 5th, 2008

About... peter.stilgoe

This author published 482 posts in this site.
Sharepoint, InfoPath, K2, Nintex, Business Process Mapping, Business Intelligence, Automation, ECM, Document Management, Document Imaging, Internet Marketing & Online Business Consultant Email / MSN: pstilgoe@hotmail.com LinkedIn: Pete Stilgoe - Sharepoint Consultant