Checkout Adcenter Labs here: MSN Adlab

Loads of cool tools here but one that looks very interesting is ‘Detecting Online Commercial Intention’

Microsoft adCenter can detect your customers’ intention to purchase products or acquire information. For example, if a customer searches for “canon digital camera”, it is likely that he or she wants to purchase a canon digital camera; therefore, the online commercial intention is strong, with a confidence level bigger than 0.5. Webpage searches display two levels of commercial intention: informational and transactional.

Check it out, from my keyword data / sales looks pretty accurate….

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Send your clicks to this script to split test your landing pages.

if(rand(0,1) == 0) {
header("Location: http://www.example.com/split1");
} else {
header("Location: http://www.example.com/split2");
}
?>

After 15 / 20 conversions drop your worst peforming landing page & replace it with a new version.

Rinse & repeat and watch the $$$$ roll in………

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$cloaked_url = "http://www.google.com"; // devs go here
$normal_url = "http://www.yahoo.com"; // everyone else goes here

$tracking_ref = $_SERVER['HTTP_REFERER'];

if(strpos($tracking_ref,"dev.facebook")){
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: " . $cloaked_url );
} else {
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: " . $normal_url );
}
?>

Youl see that mods from facebook flyers will see the page you WANT THEM TO SEE to get your flyers approved, everyone else will go to your highly tuned landing page…..

***Note: Make sure when using scripts that modify headers, to remove any whitespace outside the PHP tags or you will get an error.

Source & thanks to www.nickycakes.com

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Courtesy of a post on WickedFire posted here for my notes:

Preview your adwords ads from any country

https://adwords.google.com/select/Ad…ingPreviewTool

Local Adwords & Keyword Lists

Local PPC Adwords & Keyword List Creator @ 5minutesite.com

Google Keyword Metrics Tool

The New Google Keyword Metrics Tool

Research your KW

SEO Book Keyword Suggestion Tool

https://adwords.google.com/select/KeywordToolExternal

Free Keyword Suggestion Tool (Wordtracker Suggestion Tool & Overture Bid Tool
Combined) & Keyword Generator

Typos generator

Typo Generator

Clean your KW list here

Keyword Phrase Remover & Keyword List Cleaner

Got your KW list? Add (" ") and ( [ ] ) here

KW Template tool

——————————————————————–

Domain name suggestion tool

Domain Suggestions

Find expired domain

Find Expired and Expiring Domains by Keyword and PageRank | DeletedLIVE

Deleted Domain Names

Check Whois

Ip Tools, DNS tools, internet tools, WHOIS, traceroute, ping, domain name tools

Traceroute, Ping, Domain Name Server (DNS) Lookup, WHOIS, and DNS Records Lookup

———————————————————————–

Preview your adsense ads

Technobloggie: AdSense Preview Tool

Blogging? Good, these will help you

Blog and ping | Pingoat

Social bookmarking services poster and community websites submitter: digg.com
reddit.com netscape.com propeller.com Del.icio.us Stumbleupon.com etc.

Technobloggie: Trackback Maker

RSS Feed Generator

Rss Feeds Generator – Convert Keywords To Rss Feeds FREE

HTML code generator

HTML Basix – HTML tutorials and online webmaster tools

Free Graphics Generator

FlamingText: Free online tool for generating custom webpage graphics and
animations.

Cool Text: Logo and Graphics Generator

AAA Buttons – Free website buttons !!

Disclosure Policy Generator

DisclosurePolicy.org: Disclosure Policy, Disclosure Policy Generator

Privacy Policy Generator

Privacy Policy Generator

Web Analytics Tool

Website Analytics & Traffic Measurement Tools: SEO Book.com

FireStats

More SEO & Webmaster tools

Blue Hat SEO-Advanced SEO Tactics » QUIT- Quick Indexing Tool

RankQuest Search Engine Optimization Tools

Google position tool – check google position, google rank, google ranking, check
google rank, seo tools, serp

Keyword Rank Checking Software & Tools: SEO Book.com

More SEO & Webmaster Tools: SEO Book
 

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You can work this out using the following basic formula:

Avg Basket Size x Avg Conversion rate = Avg Sales Per Hundred Clicks x Affiliate Commission = Avg Earnings Per Hundred Clicks

ie. Your merchant pays 10% commission & has an avg. basket of £50 & a 10% conversion rate.

This means for every 100 clicks you will earn £50, so if each click were to cost you 20p:

100 clicks x 20p = £20 in PPC charges

£50 comm – £20 PPC costs = £30 profit per 100 clicks.

Using the above formula you can roughly work out if the merchant is paying enough commission in comparison to the cost per click for that markets keywords .

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Who was their target audience?
What offer were they pushing?
Where was that offer being offered/pushed/displayed?
When was that offer being presented?
Why was it succesful?

Advertising, who advertises what in commercial breaks in between football matches, kids TV, chat shows etc ?

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Are there already people doing this that are wildly successful?

Am I able to replicate their success? If not, why?

Am I spending time on something which I do not know whether it will make me money

Find an offer

Research demand for offer

Research supply for offer

Do keyword research

Write ad and get it up on Yahoo/MSN/Google

Test and track. If profitable, increase keyword list. Else, scrap and move on

Track keywords for profitability, adgroups for higher CTR%, and delete non-performing keywords and reword less CTR%

Repeat

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