AdCenter Labs – Essential tools for Internet Marketeers

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Checkout Adcenter Labs here: MSN Adlab Loads of cool tools here but one that looks very interesting is ‘Detecting Online Commercial Intention’ Microsoft adCenter can detect your customers’ intention to purchase products or acquire information. For example, if a customer searches for “canon digital camera”, it is likely that he or she wants to purchase … Continue reading AdCenter Labs – Essential tools for Internet Marketeers

Simple Split Testing Script – PHP

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Send your clicks to this script to split test your landing pages. After 15 / 20 conversions drop your worst peforming landing page & replace it with a new version. Rinse & repeat and watch the $$$$ roll in………

Online ad click thru rate falling

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ADTECH has revealed the results of its latest browser analysis indicating that the current click-through rate of 0.18%, representing the lowest since the ad serving technology firm started the measurement in 2004. Then, the average was 0.33 per cent. “We know from our regular ad analyses that click-through rates oscillate,“ commented Dirk Freytag, CEO at … Continue reading Online ad click thru rate falling

Tracking File Downloads / Exit Links / Redirects

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Whilst looking how to [tag]track PHP page redirects[/tag] I came across the following solution which seems to work perfectly using [tag]Google Analytics[/tag]: “Google Analytics provides an easy way to [tag]track clicks on links[/tag] that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you’ll … Continue reading Tracking File Downloads / Exit Links / Redirects

Analytics Conversions & Tracking

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All [tag]Ecommerce[/tag] websites are always striving to achieve maximum ROI on their marketing & advertising investments trying to establish what gives them the best bang for their buck. Basically what this comes down to is [tag]Tracking[/tag], [tag]Analysing[/tag] & [tag]Converting[/tag]. Whilst looking from some information about tracking some page [tag]redirect scripts[/tag] for one of my sites … Continue reading Analytics Conversions & Tracking

Eyetools, Enquiro, and Did-it uncover Search’s Golden Triangle

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New [tag]EyeTracking[/tag] Study verifies the importance of page position and rank in both [tag]Organic[/tag] and [tag]PPC[/tag] search results for visibility and click through. A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens … Continue reading Eyetools, Enquiro, and Did-it uncover Search’s Golden Triangle