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	<title>PeteStilgoe.com &#187; Analytics &amp; Tracking</title>
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	<link>http://www.petestilgoe.com</link>
	<description>&#34;Be fearful when others are greedy, be greedy when others are fearful.”</description>
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		<title>AdCenter Labs &#8211; Essential tools for Internet Marketeers</title>
		<link>http://www.petestilgoe.com/2008/03/adcenter-labs-essential-tools-for-internet-marketeers/</link>
		<comments>http://www.petestilgoe.com/2008/03/adcenter-labs-essential-tools-for-internet-marketeers/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 19:54:32 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=210</guid>
		<description><![CDATA[

Checkout Adcenter Labs here: MSN Adlab
Loads of cool tools here but one that looks very interesting is &#8216;Detecting Online Commercial Intention&#8217;
Microsoft adCenter can detect your customers&#8217; intention to purchase products or acquire information. For example, if a customer searches for &#8220;canon digital camera&#8221;, it is likely that he or she wants to purchase a canon [...]]]></description>
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		</item>
		<item>
		<title>Simple Split Testing Script &#8211; PHP</title>
		<link>http://www.petestilgoe.com/2008/01/simple-split-testing-script-php/</link>
		<comments>http://www.petestilgoe.com/2008/01/simple-split-testing-script-php/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 20:16:29 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=203</guid>
		<description><![CDATA[

Send your clicks to this script to split test your landing pages.

After 15 / 20 conversions drop your worst peforming landing page &#038; replace it with a new version.
Rinse &#038; repeat and watch the $$$$ roll in&#8230;&#8230;&#8230;

]]></description>
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		<title>Online ad click thru rate falling</title>
		<link>http://www.petestilgoe.com/2007/05/online-ad-click-thru-rate-falling/</link>
		<comments>http://www.petestilgoe.com/2007/05/online-ad-click-thru-rate-falling/#comments</comments>
		<pubDate>Mon, 14 May 2007 15:00:27 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=128</guid>
		<description><![CDATA[

ADTECH has revealed the results of its latest browser analysis indicating that the current click-through rate of 0.18%, representing the lowest since the ad serving technology firm started the measurement in 2004. 
Then, the average was 0.33 per cent.
&#8220;We know from our regular ad analyses that click-through rates oscillate,“ commented Dirk Freytag, CEO at ADTECH. [...]]]></description>
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		<title>Yahoo Takes on Google in the Analytics Game</title>
		<link>http://www.petestilgoe.com/2007/05/yahoo-takes-on-google-in-the-analytics-game/</link>
		<comments>http://www.petestilgoe.com/2007/05/yahoo-takes-on-google-in-the-analytics-game/#comments</comments>
		<pubDate>Thu, 10 May 2007 07:24:13 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=125</guid>
		<description><![CDATA[

As Google moves ahead with its acquisition of online advertising powerhouse DoubleClick, Yahoo continues to wage its own battle with Google on several fronts, including in the field of Web analytics. While Google takes a give &#8216;em all they could want and more approach, Yahoo aims to give Web marketers a more focused set of [...]]]></description>
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		<title>Ultimate webmaster resources</title>
		<link>http://www.petestilgoe.com/2006/12/ultimate-webmaster-resources/</link>
		<comments>http://www.petestilgoe.com/2006/12/ultimate-webmaster-resources/#comments</comments>
		<pubDate>Mon, 11 Dec 2006 07:59:52 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=111</guid>
		<description><![CDATA[

A very useful collection of resources for webmasters including SEO, Usability etc.
http://siteadminstuff.com/all.html

]]></description>
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		<title>Tracking File Downloads / Exit Links / Redirects</title>
		<link>http://www.petestilgoe.com/2006/10/tracking-file-downloads-exit-links/</link>
		<comments>http://www.petestilgoe.com/2006/10/tracking-file-downloads-exit-links/#comments</comments>
		<pubDate>Thu, 05 Oct 2006 08:36:15 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=97</guid>
		<description><![CDATA[

Whilst looking how to [tag]track PHP page redirects[/tag] I came across the following solution which seems to work perfectly using [tag]Google Analytics[/tag]:
&#8220;Google Analytics provides an easy way to [tag]track clicks on links[/tag] that lead to file downloads. Because these links do not lead to a page on your site containing the tracking code, you&#8217;ll need [...]]]></description>
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		<title>Analytics Conversions &amp; Tracking</title>
		<link>http://www.petestilgoe.com/2006/10/analytics-conversions-tracking/</link>
		<comments>http://www.petestilgoe.com/2006/10/analytics-conversions-tracking/#comments</comments>
		<pubDate>Thu, 05 Oct 2006 08:15:57 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=96</guid>
		<description><![CDATA[

All [tag]Ecommerce[/tag] websites are always striving to achieve maximum ROI on their marketing &#038; advertising investments trying to establish what gives them the best bang for their buck.  
Basically what this comes down to is [tag]Tracking[/tag], [tag]Analysing[/tag] &#038; [tag]Converting[/tag].
Whilst looking from some information about tracking some page [tag]redirect scripts[/tag] for one of my sites [...]]]></description>
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		<title>Eyetools, Enquiro, and Did-it uncover Search&#8217;s Golden Triangle</title>
		<link>http://www.petestilgoe.com/2006/09/eyetools-enquiro-and-did-it-uncover-searchs-golden-triangle/</link>
		<comments>http://www.petestilgoe.com/2006/09/eyetools-enquiro-and-did-it-uncover-searchs-golden-triangle/#comments</comments>
		<pubDate>Tue, 05 Sep 2006 11:58:14 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=87</guid>
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New [tag]EyeTracking[/tag] Study verifies the importance of page position and rank in both [tag]Organic[/tag] and [tag]PPC[/tag] search results for visibility and click through.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in [...]]]></description>
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