Email builds trust

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Most small businesses rely on two things: Repeat Customers/Visitors & Referrals …both of which come from earning the trust of your potential clients. No matter whether you market big-ticket items like automobiles, or small items like candles or cookies, you probably rely heavily on one of those things to sustain and grow your business. Collecting … Continue reading Email builds trust

Split Testing

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[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber … Continue reading Split Testing

Typical Opt-in rates

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Below are some typical opt-in rates you can expect from different styles of opt-in forms: Form Type Opt-in Rate ———————– inline 13.38% popup 12.02% popover 10.70% popunder 2.63% exitpopup 2.69% Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their … Continue reading Typical Opt-in rates

Quick Tip: Can I use the word ‘Free’ in my email subject line ?

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Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable … Continue reading Quick Tip: Can I use the word ‘Free’ in my email subject line ?