Most small businesses rely on two things: Repeat Customers/Visitors & Referrals …both of which come from earning the trust of your potential clients. No matter whether you market big-ticket items like automobiles, or small items like candles or cookies, you probably rely heavily on one of those things to sustain and grow your business. Collecting … Continue reading Email builds trust
There are many opportunities to get a new subscriber when you’re offline, in the “real world:” * People calling you by phone to ask questions You can take subscribers by phone. Come up with a short pitch/explanation of what you’re offering via email (just like you would on your website) and ask for their email … Continue reading Collecting subscribers offline
The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes Return Pathâ€™s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006. Influences on opening … Continue reading Email trends – trust and frequency still key
[tag]Split testing[/tag] involves trying different versions of [tag]web pages[/tag], [tag]web forms[/tag], [tag]checkout[/tag] process’s to see which version performs the best, you would alternate evenly each version everytime a new visitor views the page in question. Some software programs allow you to do this eg, PPC engines such as Google Adwords and for email purposes Aweber … Continue reading Split Testing
Below are some typical opt-in rates you can expect from different styles of opt-in forms: Form Type Opt-in Rate ———————– inline 13.38% popup 12.02% popover 10.70% popunder 2.63% exitpopup 2.69% Opt-in rates can very widely depending on [tag]website[/tag], subject & [tag]audience[/tag], the above stats are taken from Awebers averages across their client base using their … Continue reading Typical Opt-in rates
Dont hide your [tag]subscribe form[/tag], make sure its in a prominent position on each page & not hidden away through numerous links. Make sure people know why they should be on your list, how are they going to benefit by subscribing to your email newsletter ? Insider tips & tricks, tutorials, advice on making money … Continue reading Why aren’t people subscribing to my email list ?
What is list building ? [tag]List building[/tag] is a key part in any successful [tag]internet marketing[/tag] campaign. Your ‘list’ is your database of [tag]email[/tag] address’s from people who have requested to recieve information from you & your company via email. What is a auto responder ? An [tag]auto responder[/tag] is a type of E-mail that … Continue reading The power of list building & auto responders
Answer: Many [tag]email[/tag] [tag]marketers[/tag] are of the mistaken impression that simply putting the word free in their [tag]subject line[/tag] automatically gets their message filtered. In a very small number of [tag]email clients[/tag] this may be true, but the overwhelming majority do not filter this because it’s simply too common to be used as a reliable … Continue reading Quick Tip: Can I use the word ‘Free’ in my email subject line ?