AdCenter Labs – Essential tools for Internet Marketeers

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Checkout Adcenter Labs here: MSN Adlab Loads of cool tools here but one that looks very interesting is ‘Detecting Online Commercial Intention’ Microsoft adCenter can detect your customers’ intention to purchase products or acquire information. For example, if a customer searches for “canon digital camera”, it is likely that he or she wants to purchase … Continue reading AdCenter Labs – Essential tools for Internet Marketeers

Company pays £560,000 to add “s” to domain name

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A cruise operator has paid £560,000 for a domain name, blasting the previous British record sale out of the water. Cruise.co.uk bought the domain Cruises.co.uk from German travel company Nees Reisen, adding just one letter to its existing domain. The deal eclipses the previous British record which saw recycle.co.uk snapped up by City financiers ASAP … Continue reading Company pays £560,000 to add “s” to domain name

Simple Split Testing Script – PHP

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Send your clicks to this script to split test your landing pages. After 15 / 20 conversions drop your worst peforming landing page & replace it with a new version. Rinse & repeat and watch the $$$$ roll in………

Useful Cloaking Script

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Youl see that mods from facebook flyers will see the page you WANT THEM TO SEE to get your flyers approved, everyone else will go to your highly tuned landing page….. ***Note: Make sure when using scripts that modify headers, to remove any whitespace outside the PHP tags or you will get an error. Source … Continue reading Useful Cloaking Script

Useful Internet Marketing Tools

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Courtesy of a post on WickedFire posted here for my notes: Preview your adwords ads from any country https://adwords.google.com/select/Ad…ingPreviewTool Local Adwords & Keyword Lists Local PPC Adwords & Keyword List Creator @ 5minutesite.com Google Keyword Metrics Tool The New Google Keyword Metrics Tool Research your KW SEO Book Keyword Suggestion Tool https://adwords.google.com/select/KeywordToolExternal Free Keyword Suggestion … Continue reading Useful Internet Marketing Tools

Affiliate marketing – Where Why How ?

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Who was their target audience? What offer were they pushing? Where was that offer being offered/pushed/displayed? When was that offer being presented? Why was it succesful? Advertising, who advertises what in commercial breaks in between football matches, kids TV, chat shows etc ?

Christmas shoppers can bag substantial savings by going online

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Christmas shoppers can bag substantial savings by going online rather than to the high street, research by consumer group Which? shows. It found that savings of more than 1,000 pounds could be made on a shopping list of five popular gifts — a flat-screen television, camera, camcorder, hi-fi and DVD recorder. Researchers compared prices on … Continue reading Christmas shoppers can bag substantial savings by going online

Pharmacy.com is up for sale for the first time since 1994

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Domain name speculators, open your wallets. Pharmacy.com is up for sale for the first time since 1994 and the domain name’s broker is looking to break a few records. “Based on modeling, we’re putting it way over $50 million,” said Joshua Bourne, co-founder of FairWinds Partners, an Internet consultancy that is brokering the sale. Dictionary.com … Continue reading Pharmacy.com is up for sale for the first time since 1994

Internet domain names the new 21st century real estate

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Inside a midtown hotel, Larry Fischer is on his mobile phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. They are bidding furiously at this auction of Internet domain names, with hopes of snagging megayachts.com. The duo won’t be deterred. They want this name. “$110,000 (euro79,693), yes … Continue reading Internet domain names the new 21st century real estate

Internet ads surge, even as Google keeps mum

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GROWTH in the online advertising industry shows few signs of slowing, with ads generated by search engines and directories surging ahead of banners, pop-ups and classified ads. Advertisers spent $294 million advertising online in the first quarter of 2007, according to the first report delivered by PricewaterhouseCoopers. The January-March quarter has always been the weakest … Continue reading Internet ads surge, even as Google keeps mum

Online ad click thru rate falling

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ADTECH has revealed the results of its latest browser analysis indicating that the current click-through rate of 0.18%, representing the lowest since the ad serving technology firm started the measurement in 2004. Then, the average was 0.33 per cent. “We know from our regular ad analyses that click-through rates oscillate,“ commented Dirk Freytag, CEO at … Continue reading Online ad click thru rate falling

Yahoo! Outclicks Google

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Yahoo! is stepping up its battle with Google for internet advertising. Only days after Google bought online ad specialist DoubleClick for $3.1bn, Yahoo! is buying the 80% of Right Media it doesn’t own for $680m. Right Media runs an online advertising exchange, which will make it easier for Yahoo! to place small ads alongside searches. … Continue reading Yahoo! Outclicks Google

Ad revenues swell at MySpace

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Wall Street analyst house Pali research said News Corp’s MySpace was now bringing in more than $30m in advertising revenues per month, compared to about $30m annually when the Murdoch empire acquired the site for $580m in 2005.

Brits prefer .co.uk

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Brits are accustomed to going straight to .co.uk domains when searching for a site, according to a new survey by YouGov. Over 60% of the 2000 or so internet users questioned said that the .co.uk ending will automatically mean that the site they’re looking for or visiting will be more relevant to them, while 33% … Continue reading Brits prefer .co.uk