<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PeteStilgoe.com &#187; Pay Per Click</title>
	<atom:link href="http://www.petestilgoe.com/category/pay-per-click/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.petestilgoe.com</link>
	<description>&#34;Be fearful when others are greedy, be greedy when others are fearful.”</description>
	<lastBuildDate>Mon, 30 Jan 2012 14:28:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.4</generator>
		<item>
		<title>Determining how much you should be paying per click for your affiliate campaigns</title>
		<link>http://www.petestilgoe.com/2008/03/determining-how-much-you-should-be-paying-per-click-for-your-affiliate-campaigns/</link>
		<comments>http://www.petestilgoe.com/2008/03/determining-how-much-you-should-be-paying-per-click-for-your-affiliate-campaigns/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 18:19:10 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=212</guid>
		<description><![CDATA[

A good rule of thumb to determine your initial bid is as follows:
Assume average conversion rate: 1% = 0.01 (5%-10% for pay per lead)
Let’s say your commission payout is : $20
Then a good place for you to start bidding 1% x $20 = 0.01 x $20
This is because the conversion rate times the commission (affiliate [...]]]></description>
		<wfw:commentRss>http://www.petestilgoe.com/2008/03/determining-how-much-you-should-be-paying-per-click-for-your-affiliate-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdCenter Labs &#8211; Essential tools for Internet Marketeers</title>
		<link>http://www.petestilgoe.com/2008/03/adcenter-labs-essential-tools-for-internet-marketeers/</link>
		<comments>http://www.petestilgoe.com/2008/03/adcenter-labs-essential-tools-for-internet-marketeers/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 19:54:32 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Analytics & Tracking]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=210</guid>
		<description><![CDATA[

Checkout Adcenter Labs here: MSN Adlab
Loads of cool tools here but one that looks very interesting is &#8216;Detecting Online Commercial Intention&#8217;
Microsoft adCenter can detect your customers&#8217; intention to purchase products or acquire information. For example, if a customer searches for &#8220;canon digital camera&#8221;, it is likely that he or she wants to purchase a canon [...]]]></description>
		<wfw:commentRss>http://www.petestilgoe.com/2008/03/adcenter-labs-essential-tools-for-internet-marketeers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will your merchants commissions support your PPC campaign?</title>
		<link>http://www.petestilgoe.com/2007/11/will-your-merchants-commissions-support-your-ppc-campaign/</link>
		<comments>http://www.petestilgoe.com/2007/11/will-your-merchants-commissions-support-your-ppc-campaign/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 08:32:43 +0000</pubDate>
		<dc:creator>peter.stilgoe</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.petestilgoe.com/?p=185</guid>
		<description><![CDATA[

You can work this out using the following basic formula:
Avg Basket Size x Avg Conversion rate = Avg Sales Per Hundred Clicks x Affiliate Commission = Avg Earnings Per Hundred Clicks
ie. Your merchant pays 10% commission &#038; has an avg. basket of £50 &#038; a 10% conversion rate.
This means for every 100 clicks you will [...]]]></description>
		<wfw:commentRss>http://www.petestilgoe.com/2007/11/will-your-merchants-commissions-support-your-ppc-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

