10 Modern Marketing Facts

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1. The consumer is in control. “We need to embrace the urgent implications of consumer control.” Jim Stengel, Global Marketing Officer, Procter & Gamble 2. The consumer is sceptical and increasingly resistant to advertising. “In the US 69 per cent of consumers are interested in products and services that allow them to block, skip or … Continue reading 10 Modern Marketing Facts

Whats makes a entrepreneur ?

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Rupert Steiner in his book ‘My First Break’ attempted to define the secret of becoming an entrepreneur and following interviews with over one hundred entrepreneurs, Steiner concluded that there was not one defined path. He has, however, drawn out observations of an entrepreneur’s personality traits. They have a tendency to be rebels, outsiders, original thinkers, … Continue reading Whats makes a entrepreneur ?

EBAY for web projects!

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Those who pursue contract development opportunities usually face three main problems: finding reputable clients; the occasional miscommunicated—or flat-out unfair—project requirement; and most seriously, the potential that a client won’t want to pay for your work, for whatever reason. Any one of these potential problems can be daunting enough to scare you away from the opportunity … Continue reading EBAY for web projects!

Google’s Shadow Payroll Is Not Such a Secret Anymore

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FEELING depressed because you missed out on Google’s stock bonanza? Not to worry. Just get on the company’s shadow payroll. New York Times technology reviewer David Pogue was at the 2006 Consumer Electronics Show, posting blog entries and daily video updates. Hundreds of thousands of people have essentially done just that by starting blogs, forums … Continue reading Google’s Shadow Payroll Is Not Such a Secret Anymore